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H2O and CO. – The BASF Kids’ Lab for kids
Nicole Wessa-Schmid
1996 at BASF an evaluation of PR activities for students and young people was conducted, It was noted that there are no suitable offers for children aged 6 to 12. This was the start of a comprehensive youth-PR approach. In collaboration with a hands-on exhibitions, and specialized agency of the University of Frankfurt, the concept of "H2O and Co. - The BASF Kids' Lab” has been developed for children..
Notwithstanding the usual school strucutres and situations, pupils shall get in touch with hands-on Chemistry
Teachers, pupils
Classes come to visit the BASF and get the opportunity to experiment themselves in the BASF teaching labs. The experiments suit the age of the children and come out of the every day contact the children have with Chemistry
Local, regional
More interest in Chemistry of pupils
The project is very sought after. There are long waiting lists and the labs have reached their limit
www.basf.de/openchem
Susan Prösel
DAA
Partner